The Marketing Industry Could Be Transformed by Google's New AI Tools
I 'm really excited about Google's new AI tools for marketers and advertisers . It's a fantastic addition to our digital marketing team. At Google Marketing Live 2024 , Shashi Thakur and Jeff Harrell from Google unveiled a range of cutting-edge tools designed to enhance ads through the power of AI. A dvertisers now have access to a range of new tools with Performance Max creative controls. They can choose fonts, colours, and images to create different versions of ads. The latest tools also let advertisers improve images by adding new objects, expanding backgrounds, and resizing to fit their needs. Additionally, exciting features like Virtual Try-On and 3D spinning ads for shopping are now available. These tools give customers a more immersive and reliable online shopping experience, letting them see how products look on themselves or from different angles. G oogle is always working to improve its ads by adding new features that give users more information about the products...