Why Forums Are the Next Frontier in Google Search
Search engine optimization (SEO) has long been about ranking your website high on Google, but in 2025, that landscape has shifted with new Google Search Features . One of the most notable is the Forums tab, part of a growing trend to highlight community-based discussions. As a business owner or marketing decision-maker, this change matters. Not because it replaces traditional SEO, but because it expands what visibility means today. If your business isn't part of the discussions people are having in online communities, you may be missing the very opportunities that convert interest into engagement. Let’s break down what the Forums tab is, why it’s gaining traction, and how your business can be part of it. What Is the Forums Tab in Google Search? The Forums tab is one of the latest Google Search features designed to elevate conversations happening on public discussion platforms. This includes Reddit, Quora, StackExchange, and other popular forums. Instead of showing only blogs, produ...