How to Add an Offerwall in Google Ad Manager
Offerwall in Google Ad Manager makes it easy to earn more by letting users access content through simple actions. If you’re using Google Ad Manager, adding an Offerwall can be a smart way to earn more from your content. It lets your visitors unlock articles or features by doing something simple like watching a short ad, answering a survey, making a small payment, or signing up for your newsletter. This tool, now built into Google Ad Manager, gives readers more control over how they access your content, and that choice often leads to better engagement. In fact, Google says publishers using Offerwall have seen a revenue boost of around 9% on average and for some, even 20%. Let’s break it down and walk you through how it works, how to set it up, and why it’s worth trying out. What is an Offerwall in Google Ad Manager? An Offerwall is like a gate that appears before your content. Instead of just showing ads, it offers your visitors a few ways to continue: Watch a short video (rewarded ad)...