Instagram Posts Are Now Showing Up on Google: Here’s What You Need to Know
Instagram Business Posts just became even more powerful for visibility and discovery. A major shift just hit the digital landscape and it could change the way your content gets discovered online. Whether you're building a brand, creating content, or marketing products and services, this update has the potential to boost your visibility beyond the Instagram app. Instagram began allowing Google to index public posts, particularly Reels. This means your Instagram content can now appear in Google Search results, creating a big opportunity to increase your visibility without spending on ads. In this blog, we'll explain what this update means, when it began, who is affected, and how to ensure your content appears in search results. When Did This Begin? The rollout began on July 10, 2025. Instagram Reels from public profiles are now appearing in Google’s Short Videos tab, located next to the Images tab in search results. This update is expected to expand gradually. Either way, it mar...